Vacancy details

Chief Marketing Officer Ref:GEMS0201

The position of Chief Marketing Officer is vacant. The Chief Marketing Officer will report directly to the Chief Operating Officer and forms part of the Member Service & Experience Division. The position is based in Pretoria and is a fixed term contract of employment of five (5) years.


The total remuneration package will be R1 506 926 - R1 892 265 based on qualifications and experience.

The Chief Marketing Officer will be required to provide support to the Chief Operating Officer through the implementation of the Member Service and Experience Divisional Key Performance Areas (KPAs):


  • Develop and integrate an overall Member Service & Experience strategy and operational plan in line with the Scheme’s strategic plan, rules and legislation.

  • Provide direction and drive alignment to the overall organisational strategy, ensuring that the organisation’s profile and brand is upheld through effective marketing, communication, member relationship and stakeholder management. 

  • Devise, create and manage the Marketing & Communications plan for the Scheme and service offerings.

  • Responsible for safeguarding the reputation and corporate image of the Scheme in terms of External Communications and to drive Internal Communications, by working closely with Human Resources in order to effectively inform and shift mentality of employees.

  • Manage a team of direct reports to drive efficiencies, assume responsibility for the Marketing & Communications budget and provide reports to the executive as required.

  • Develop business requirements and translating these into standards required for the delivery of services.

  • Maintain a sound contract and Service Level Agreement environment.

  • Responsible for managing the development and delivery of an integrated communications framework across all internal, external and digital communications activities in support of the Scheme’s strategic marketing objectives.

  • Develop and manage the budget for the Member Service & Experience division.

  • Monitor the procurement for the Division ensuring alignment with policies and standards.

  • Ensuring cooperation between the Scheme’s various business partners to ensure effective, overall communication.

  • Ensuring compilation of an annual events calendar.

  • Identify and manage strategic project related to Member Service & Experience.

  • Oversee the implementation of processes, policies and interventions which are aligned to the Scheme’s Member Service & Experience Division.

  • Oversee the management of and monitoring the effectiveness of the Exercise, Wellness, Lifestyle and other preventative care programmes.

  • Manage and monitor the execution of the Member Service & Experience operational plan including Marketing, Communications and Member Service.

  • Identify new development that will create opportunities for enhancing the Scheme’s brand and membership.

  • Utilise member suggestions and analytics into business strategies.

  • Oversee the management of the Scheme’s web portal by ensuring placement of factual information which also presents the Scheme’s positive developments.

  • Oversee the development of all print, electronic and promotional material.

How to apply?

Have all your required documents ready and apply by email

Expires 08 February 2019

Qualification and skill requirements are:

  • Qualification requirements are:
  • Master’s degree in Communications and/or Marketing and/or Advertising or equivalent in a related field.
  • Twelve (12) years’ of functional experience with at least five (5) years’ in a highly strategic Marketing and Communications senior role, including staff supervisory, budgetary, and management responsibility.
  • Proven track record in devising and implementing a marketing & communication strategy.
  • Strong commercial acumen.
  • Self-motivated.
  • Member management experience within the Healthcare industry.
  • Ability to communicate at Executive level.
  • Behavioural Competencies
  • Negotiation and influencing skills.
  • Excellent verbal and written communication skills.
  • Good analytical and problem solving skills.
  • Good leadership skills which foster excellence.
  • Ability to think strategically and formulate operational plans.
  • Ability to integrate and manage large projects.
  • Ability to think conceptually and deal with complex problems.
  • Ability to maintain awareness of new trends and developments in the field.
  • Stakeholder relationship management.
  • Responsible and reliable.
  • Results driven and action orientated.